The Film “War Room” has stunned box office watchers by nearly dethroning “Straight Outta Compton” as the weekend’s highest-grossing domestic release with its $11 million debut. That’s particularly impressive given that the religious drama was playing on a third of the number of screens.
The film’s message on the power of prayer and that prayer is spiritual warfare not to be undertaken by lukewarm Christians is a much needed message for the church at this time. We need to get the word out about this awesome movie which will challenge all Christians about their attitude to prayer. We need more prayer warriors in the church and this film will help achieve that objective.
“War Room,” the story of a disintegrating marriage rescued by intense prayer, was produced for a slender $3 million and distributed by Sony’s Affirm division. It is on pace to be among the Kendrick brothers’ biggest hits, rivaling the $34.5 million brought in by “Courageous” and the $33.5 million generated from “Fireproof.”
Getting the word out about the picture involved a massive grassroots effort. Facebook was particularly active, as the film’s page attracted more than half a million fans, though its presence on Twitter was only marginal. More important was the work that the Kendricks did to raise awareness. The brothers shot set videos to keep audiences informed about the production and prepared packets that they sent to churches in the USA that included materials that could be incorporated into sermons prior to the film’s release.