OPERATING A CHRISTIAN BUSINESS

Whatever you do, work at it with all your heart, as working for the Lord, not for human beings, since you know that you will receive an inheritance from the Lord as a reward.Colossians 3:23-24

As we make our way through the week, let this remind us that our work—whether in marketing, ministry or business—is ultimately service to God. When we approach our tasks with excellence and purpose, we’re not just building brands or growing audiences; we’re stewarding the gifts and opportunities He’s given us.

In today’s newsletter, we’re exploring the rise of values-aligned shopping and what it means for Christian businesses looking to connect authentically with faith-driven consumers. We’ve also got updates on YouTube’s new AI features for creators, TikTok Shop’s shipping policy changes, top marketing conferences for 2026 and more.

The American marketplace is experiencing a fundamental shift. Consumers increasingly want to know not just what they’re buying, but who they’re buying from—and what those businesses stand for. For Christian entrepreneurs and faith-based companies, this cultural moment presents unprecedented opportunities to connect with customers who share their values.

The Values-Driven Consumer Movement

Today’s shoppers are voting with their wallets in ways previous generations rarely considered. Research shows that consumers across political and religious spectrums are making purchasing decisions based on corporate values, social positions, and ethical practices. For the Christian community, this trend has manifested in a growing desire to support businesses that align with biblical principles and conservative values.

This isn’t simply about boycotting companies with opposing viewpoints. It represents a proactive approach to commerce—seeking out and supporting businesses that actively uphold faith-based values. Christian consumers are asking questions like: Does this company respect religious freedom? Do they support pro-life causes? Are they committed to traditional family values? Do they operate with biblical integrity?

The Emergence of Faith-Based Marketplaces

In response to this demand, several platforms have emerged to connect values-driven consumers with like-minded businesses. These marketplaces serve as discovery engines, helping Christian shoppers find everything from everyday household goods to professional services from vendors who share their worldview.

These platforms function as more than simple directories. They create ecosystems where faith-based businesses can thrive without compromising their convictions. Business owners can be transparent about their values without fear of cancellation or social media backlash. Instead, their faith becomes a competitive advantage—a reason customers choose them over generic alternatives.

The marketplace model offers several advantages for Christian businesses. First, it provides visibility among a highly targeted audience already predisposed to support them. Second, it builds trust through vetting and community endorsement. Third, it creates network effects where satisfied customers become advocates, spreading awareness through their own faith communities.

Why This Matters for Faith-Driven Entrepreneurs

For decades, many Christian business owners felt they needed to keep their faith private in the marketplace. The cultural climate suggested that mixing business with religion was unprofessional or potentially alienating to customers. That calculation has changed dramatically.

Today, authenticity is Priority Number One. Consumers have become adept at detecting hollow corporate virtue-signaling, and they’re hungry for genuine conviction. Christian business owners who operate openly according to their faith principles find themselves attracting loyal customers who appreciate their integrity.

This shift creates specific opportunities across multiple sectors. Christian retailers can compete more effectively when customers know their purchases support faith-affirming businesses. Service providers from plumbers to financial advisors can differentiate themselves in crowded markets. Even digital businesses and content creators can build audiences by being explicit about their Christian worldview.

Building Trust Through Transparency

The foundation of values-aligned shopping is trust, and trust requires transparency. Christian businesses succeeding in this space don’t just claim to share their customers’ values—they demonstrate it through their actions, policies and partnerships.

This transparency might include clear statements about company values on websites and marketing materials. It could involve charitable giving to faith-based organizations or ministries. Some businesses share how their Christian principles guide their business practices, from employee treatment to vendor selection to pricing strategies.

The Community Advantage

Transparency also means acknowledging that running a Christian business doesn’t mean perfection. Customers appreciate honesty about challenges and growth. They respect business owners who admit mistakes and seek to do better, reflecting the Christian principles of humility and redemption.

One often-overlooked aspect of values-aligned shopping is the community dimension. When Christian consumers support Christian businesses, they’re not just making transactions—they’re strengthening a broader faith community. The money spent circulates within networks of believers, supporting families who attend church, give to ministries and raise children in the faith.

This creates a virtuous cycle. Strong Christian businesses can afford to be more generous with charitable giving. They can sponsor youth groups, support mission trips and contribute to church building projects. Their success becomes a blessing that multiplies throughout the Christian community.

For business owners, connecting with this community provides more than revenue. It offers encouragement, accountability, and partnership. Many Christian entrepreneurs report that the relationships formed through values-aligned platforms become sources of prayer support, business wisdom, and genuine friendship.

Practical Steps for Christian Businesses

If you run a Christian business or are considering starting one, several practical steps can help you capitalize on the values-aligned shopping trend:

Start by clarifying your values. What specific Christian principles guide your business? How do these translate into concrete business practices? Being able to articulate this clearly helps customers understand what makes you different.

Make your faith visible without being preachy. Include a clear values statement on your website. Consider adding an “Our Story” section that shares how your faith influences your business approach. Use imagery and language that subtly signals your Christian identity.


Seek out platforms and communities where values-driven consumers gather. Research faith-based marketplaces and directories relevant to your industry. Engage authentically in Christian business networks, both online and in your local community.

Deliver exceptional quality and service. Your Christian identity might attract customers initially, but only excellence will keep them coming back. Remember that your business practices reflect on your faith. Shoddy work or poor customer service undermines your Christian witness more than any mission statement can overcome.

Build partnerships with other Christian businesses. Cross-promotion, joint ventures, and referrals create a network effect that benefits everyone. When a Christian plumber recommends a Christian electrician to a customer, both businesses win and the customer feels confident in both referrals.

Some Christian business owners worry that being explicitly faith-based might limit their customer base. This concern deserves honest consideration. Yes, being openly Christian may mean some potential customers choose competitors. However, the customers you attract through values-alignment typically become more loyal, provide better word-of-mouth marketing and create less conflict because they already share your foundational principles.

Addressing Potential Concerns

Others worry about accusations of exclusivity or discrimination. Operating as a Christian business doesn’t mean refusing to serve non-Christians—most faith-based businesses serve all customers gladly. It simply means being transparent about your values and attracting customers who appreciate that transparency.

There’s also the question of quality perception. Some consumers might assume “Christian business” is code for amateur or lower-quality. Combat this through professionalism, quality work and strong branding. Your faith should enhance your reputation, not become an excuse for mediocrity.

The Bigger Picture

The rise of values-aligned shopping represents more than a marketing trend. It reflects a deeper cultural desire for meaning and connection in an increasingly fragmented society. People want their daily choices to reflect their deepest beliefs. They want their economic activity to support the kind of world they want to live in.

For Christian businesses, this moment offers a unique opportunity to demonstrate what kingdom-minded commerce looks like. It’s a chance to prove that biblical principles create flourishing businesses that serve customers well, treat employees fairly, and contribute positively to communities.

When Christian businesses succeed, they create a powerful testimony. They show that faith and excellence aren’t contradictory. They demonstrate that businesses can be profitable while maintaining integrity. They prove that the marketplace can be a mission field where Christian values shine through everyday transactions.

Looking Ahead

The values-aligned shopping movement shows no signs of slowing. As cultural divisions deepen and consumers become more sophisticated about how their dollars impact society, the demand for values-transparent businesses will likely grow. Christian entrepreneurs who position themselves well now can build lasting enterprises with loyal customer bases.

The key is authenticity. customers can detect when faith is being used as a marketing gimmick versus when it genuinely drives business decisions. The Christian businesses that will thrive in this new landscape are those led by owners who would operate according to biblical principles regardless of whether it attracted customers—but who also recognize the blessing when it does.

This is more than a business opportunity. It’s a chance to build something that honours God, serves people well, and contributes to the flourishing of Christian communities. For entrepreneurs willing to embrace that calling, the values-aligned shopping movement offers fertile ground for growth, impact, and faithful stewardship of the gifts God has given them.

The question isn’t whether values-aligned shopping will continue—it will. The question is whether Christian businesses will rise to meet this moment with excellence, integrity, and authentic faith that transforms both commerce and communities.

If values-aligned consumers are actively seeking businesses like yours, the question is simple: will they find you? 

“A worldwide people who, in their business and working lives, are experiencing the reality of goals, strategies, and plans, becoming an outward manifestation of an inward walk of faith, leading to a glorious release of the Kingdom of God.”

It is helpful to connect with like minded business people and as a Board Member of the International Christian Chamber of Commerce Australia (www,iccc.net) I can recommend ICCC, They have great training resources which you can access for free on http://www.transformedworkinglife.net.

I am confident that God will use me to help people grow businesses in Jesus coming Millennial Kingdom. It is a talent that God has given me and He wastes nothing. Start preparing yourself now for Jesus Millennial Kingdom. Go to http://www.millennialkingdom.net for information and resources.

WHAT SPACEX AND xAI MEAN FOR HUMANS

Elon Musk just merged SpaceX with xAI, and Tesla may be next. This could be the biggest turning point in Tesla’s history.

Imagine Data Centres in Space, even on the moon, powered by solar ( 6 x more effective in space). Hence. solar power in space for energy on earth.

Jo Bhakdi is an economist and tech entrepreneur. He has a YouTube channel covering both Tesla and AGI. Check out his website and community at pioneerlands.org

What does this mean in terms of Biblical history. It is interesting to see this comment in the Book of Daniel where we find many end times prophecies.

But you, Daniel, shut up the words and seal the book, until the time of the end. Many shall run to and fro, and knowledge shall increase.” Daniel 12:4

For Daniel this revelation must have seemed strange as there was no internet, or AI, or cars and planes back in Daniel’s day. But for us it makes good sense. Never before has knowledge increased to the extent it is today with AI. Along with the many other end times signs we can know we are in the last days before the prophesied return of Jesus takes place. Are you ready for what is next on God’s calendar for planet Earth: Jesus Millennial Kingdom. To get prepared can I suggest you go to http://www.millennialkingdom.net where you will find all the information you will need.

IS AUSTRALIA TO BECOME A MAJOR PLAYER IN THE SEMI CONDUCTOR MARKET?

Samsung Australia Factory Revealed: $40B Chip Production That Could Reshape Global Semiconductors

Samsung Australia factory plans are shaking the global tech world. This video uncovers how Samsung is quietly investing $40B in chip production in Australia, which will transform the country into a powerful semiconductor hub. While most advanced chips come from Taiwan and South Korea, Samsung’s semiconductor Australia strategy could change the future of global chip manufacturing forever.

The global chip shortage exposed how fragile the semiconductor supply chain really is. That’s why Samsung’s chip factory in Australia is not just another investment — it’s a strategic move tied to geopolitics, advanced 3nm and 2nm chip technology, renewable energy, and long-term supply chain security. With Australia’s rare earth minerals, political stability, and clean energy resources, Samsung sees a massive opportunity to reduce risk and challenge rivals like TSMC.

But why is Samsung building a factory in Australia now? Can Samsung’s $40B chip production project truly compete with Taiwan’s dominance? And does this signal a major shift in the future of the semiconductor industry?

In this deep-dive analysis, they explain:

Why Samsung chose Australia for semiconductor manufacturing

How Samsung’s Australia factory impacts global chip geopolitics

What 3nm and 2nm chip production means for AI, smartphones, and computing

Whether Samsung vs TSMC is entering a new phase

If this proposed semiconductor plant is built in Australia it would certainly be a game changer but it requires highly trained workers.

When Taiwan Semiconductor Manufacturing Company (TSMC) built its first semiconductor manufacturing plant in the USA they had a major problem initially in getting trained workers and had to bring employees from their Taiwan plant to get it operating successfully. The US government signed into law the Chips and Science Act in August 2022 to boost domestic semiconductor manufacturing with an allocation of $52.7 billion in funding. Research and workforce training got $13 billion.

Engineering schools in the United States are now racing to produce that talent. Universities and community colleges are revamping their semiconductor-related curricula and forging strategic partnerships with one another and with industry to train the staff needed to run U.S. foundries. There were around 20,000 job openings in the semiconductor industry at the end of 2022, according to Peter Bermel, an electrical and computer engineering professor at Purdue University. “Even if there’s limited growth in this field, you’d need a minimum of 50,000 more hires in the next five years. We need to ramp up our efforts really quickly.”

Australia would need to do something similar if the Samsung proposed plant is to go ahead.

THE DESIGNING FORCE BEHIND THE LIVING WORLD

Who first invented fiber optic cables? Or camera shutters? Or truss structures? Or double wishbone suspensions? Or block-style Roman arches? What about laser beams? As award-winning British engineer and designer Stuart Burgess reveals, the original inventor of these and countless other ingenious devices was no human inventor. Instead, the “first to market” was the designing force behind the living world.

Evolutionary theory predicts a living world crowded with substandard designs. But as Burgess shows in Ultimate Engineering, the latest science has discovered just the opposite — designs so advanced they are at the limit of the possible, precisely as proponents of the theory of intelligent design anticipated. As Burgess also details, he and other researchers are taking the discovery of these advanced designs and using them to inspire fresh technological breakthroughs — a revolution known as biomimetics.

Burgess shows that Darwinian natural selection and mutations cannot produce the wonders seen in the human body. The arguments and confessions of evolutionists are also well documented. One senior professor, a non religious microbiologist suggested that evolutionary theory was “black magic”. Another such professor a leading biology researcher at a top university, said in an equally frank moment, “You wave a magic wand and say, Evolution did it”.

Time spent reading Ultimate Engineering could lead to a new appreciation of where you came from, why you are here and where you are going.

HOW CHURCHES SHOULD FUNCTION AND INFLUENCE SOCIETY

This week’s’ Israel Matters explores the current state of anti-Semitism, particularly in Hungary, and the role of the church in combating it. Stephen Briggs discusses recent events, including a controversial Super Bowl ad and the reception of the Israeli delegation at the Winter Olympics. He then speaks with Sara Kulifai, who shares insights on Hungary’s historical context regarding anti-Semitism and the church’s proactive stance in fostering Jewish-Christian relations. The discussion emphasizes the importance of education, activism, and biblical understanding in addressing anti-Semitism. Israel Matters to God so should Matter to Us. The interview with Sara Kulifai is enlightening as she shows how one church with the right leadership can make disciples like Sara that can influence nations for good. Make sure you share this video widely as hopefully it will challenge many churches to look at how they are influencing at least the communities they serve.

DO YOU WANT TO CONNECT WITH GOD?

Did you read my recent post “Does God Speak To Us Today“? If not can I suggest you do so as it is a precursor to this post.

Many people view the Bible as an ancient religious text, a historical document, or a collection of moral teachings. But Scripture is far more than that. The Bible is God’s living communication — His ongoing conversation with His people. When we open its pages, we are not merely reading words; we are encountering the voice, heart, and wisdom of the living God.

In 2 Timothy 3:16, Paul writes that “All Scripture is God‑breathed.” This means the Bible did not originate from human imagination or cultural tradition. It came from the very breath of God — the same breath that spoke creation into existence, the same breath that gives life to every believer.

To say Scripture is “God‑breathed” is to say it carries His authority, His truth, and His life. It is not outdated. It is not silent. It is not powerless. Every verse carries the imprint of the One who inspired it, making the Bible eternally relevant and spiritually alive.

How the Holy Spirit Uses Scripture to Transform Hearts

The Spirit of God works through the Word of God to shape the people of God. When we read Scripture with open hearts, the Holy Spirit illuminates truth, convicts us of sin, strengthens our faith, and reveals the character of Christ.

  • A single verse can bring comfort in grief.
  • A familiar passage can suddenly speak with new clarity.
  • A story we’ve read many times can reveal a fresh layer of God’s wisdom.

This is not coincidence — it is the Spirit actively working through the living Word. The Bible is not static ink on paper; it is a divine instrument the Spirit uses to renew minds, heal wounds, and guide our steps.

Why Daily Engagement With God’s Word Matters

If Scripture is truly God’s living communication, then spending time in it is not a religious duty — it is a lifeline. Daily engagement with the Word keeps our hearts aligned with God’s heart. It anchors us in truth when the world feels chaotic. It nourishes our spirit the way food nourishes the body.

Even a few minutes a day can open the door for God to speak, correct, encourage, and strengthen you. The more we immerse ourselves in Scripture, the more clearly we recognize God’s voice in every part of life.

Jesus is returning soon. How good it will be if you have already developed a close relationship with Him. Will you be ready to rule and reign with Him in Jesus Millennial Kingdom? If you want to know more about what is next on God’s agenda for planet Earth go to http://www.millennialkingdom.net, there I post the latest news on living with Jesus and the glorified Saints in the Millennium.

 IN VICTORIA IDENTITY MARCHES ARE SACRED AND THE NATION IS OPTIONAL

Victorian Premier Jacinta Allan’s Pride March appearance sparks debate over political priorities, as critics contrast enthusiastic support for LGBTQ events with the quiet disappearance of Melbourne’s Australia Day parade. Jacinta Allan marched through the streets of Melbourne on Sunday, waving a rainbow flag and calling out “Happy Pride” to anyone who would listen.

While the Premier happily marched with a gay flag on Sunday, there was no State-supported street parade with Australian flags Monday a week ago.

Transgender Victoria

In Victoria, you see, a gay street march is not merely permitted, it’s celebrated. It’s elevated. It is described, without irony, as representing the very best of the state. Speaking as she paraded with a rainbow flag, she said: “Today is amazing. And let’s remember, this is what Victoria is. This is what represents the best of this amazing state. Happy pride.

THIS is what Victoria is? Victoria isn’t its history. Or its democratic institutions. Victoria isn’t its civic inheritance passed down by people who built things, defended things, and believed that nations were worth sustaining. Nope. Victoria, apparently, is a march. A worldview. A set of approved flags. A moral orthodoxy enforced by applause and enforced silence. Meanwhile… … Melbourne’s annual Australia Day street parade — the one involving the national flag, the national story, and the national holiday — was cancelled during Covid and never reinstated. Why? Well, as a spokesman for the Premier explained at the time: “We recognise that January 26 means different things to different people.”

Victoria has cast God out of its life and it has no understanding that God exists and that history shows that He judges nations. One only has to look at how God has judged the nation He set up for His purposes, Israel. Biblical prophecy shows us that even before Joshua led the nation of Israel into the land that God had given them, Moses told them their entire history. If they obeyed God’s commandments they would have abundant blessing:

“And if you faithfully obey the voice of the Lord your God, being careful to do all his commandments that I command you today, the Lord your God will set you high above all the nations of the earth. And all these blessings shall come upon you and overtake you, if you obey the voice of the Lord your God. Blessed shall you be in the city, and blessed shall you be in the field. Blessed shall be the fruit of your womb and the fruit of your ground and the fruit of your cattle, the increase of your herds and the young of your flock. Blessed shall be your basket and your kneading bowl. Blessed shall you be when you come in, and blessed shall you be when you go out.
“The Lord will cause your enemies who rise against you to be defeated before you. They shall come out against you one way and flee before you seven ways. The Lord will command the blessing on you in your barns and in all that you undertake. And he will bless you in the land that the Lord your God is giving you. The Lord will establish you as a people holy to himself, as he has sworn to you, if you keep the commandments of the Lord your God and walk in his ways. And all the peoples of the earth shall see that you are called by the name of the Lord, and they shall be afraid of you.”

If they did not obey God then God would judge them harshly:

But if you will not obey the voice of the Lord your God or be careful to do all his commandments and his statutes that I command you today, then all these curses shall come upon you and overtake you… The Lord will send on you curses, confusion, and frustration in all that you undertake to do, until you are destroyed and perish quickly on account of the evil of your deeds, because you have forsaken me. The Lord will make the pestilence stick to you until he has consumed you off the land that you are entering to take possession of it… The Lord will bring you and your king whom you set over you to a nation that neither you nor your fathers have known. And there you shall serve other gods of wood and stone. And you shall become a horror, a proverb, and a byword among all the peoples where the Lord will lead you away. Whereas you were as numerous as the stars of heaven, you shall be left few in number, because you did not obey the voice of the Lord your God. And as the Lord took delight in doing you good and multiplying you, so the Lord will take delight in bringing ruin upon you and destroying you. And you shall be plucked off the land that you are entering to take possession of it. And the Lord will scatter you among all peoples, from one end of the earth to the other,

Thank goodness Moses also told them the end of the story:

And when all these things come upon you, the blessing and the curse, which I have set before you, and you call them to mind among all the nations where the Lord your God has driven you, and return to the Lord your God, you and your children, and obey his voice in all that I command you today, with all your heart and with all your soul, then the Lord your God will restore your fortunes and have mercy on you, and He will gather you again from all the peoples where the Lord your God has scattered you.Deuteronomy 30:1-3

And the Lord your God will bring you into the land that your fathers possessed, that you may possess it. And he will make you more prosperous and numerous than your fathers. And the Lord your God will circumcise your heart and the heart of your offspring, so that you will love the Lord your God with all your heart and with all your soul, that you may live. And the Lord your God will put all these curses on your foes and enemies who persecuted you. And you shall again obey the voice of the Lord and keep all his commandments that I command you today. The Lord your God will make you abundantly prosperous in all the work of your hand, in the fruit of your womb and in the fruit of your cattle and in the fruit of your ground. For the Lord will again take delight in prospering you, as he took delight in your fathers, when you obey the voice of the Lord your God, to keep his commandments and his statutes that are written in this Book of the Law, when you turn to the Lord your God with all your heart and with all your soul.Deuteronomy 30:6-10

Jacinta Allan should read the Bible. perhaps then she would repent of turning away from God and His commandments and lift God’s judgement off Victoria. There are many Biblical prophecies of Jesus second coming and many of them are playing out in our day.

AMAZING END TIMES PROPHECY IN EZEKIEL 38 & 39

Jonathan Cahn shares the conclusion of the amazing prophecy in Ezekiel 38 & 39, that may foretell the next colossal event and the big question – where is America in it? What is America’s role in end time prophecy, and the end times? Is it there or not?

These two verses from Ezekiel indicate God brings Muslim nations surrounding Israel against it in the latter days when Israel has been re-established as a nation and the Jews have been gathered for all the nations where they were scattered. Look at Scripture describes how God brings them against Israel and how God deals with them.

You will come up against my people Israel, like a cloud covering the land. In the latter days I will bring you against my land, that the nations may know me, when through you, O Gog, I vindicate my holiness before their eyes.Ezekiel 38:16

With pestilence and bloodshed I will enter into judgment with him, and I will rain upon him and his hordes and the many peoples who are with him torrential rains and hailstones, fire and sulfur. So I will show my greatness and my holiness and make myself known in the eyes of many nations. Then they will know that I am the Lord.Ezekiel 28:22-23

GOSPEL TAKES CENTRE STAGE AT THE GRAMMY’S

Many artists used their moment on stage at the GRAMMY Awards on Sunday night to give glory to God, turning acceptance speeches into declarations of faith and hope.

U.S. rapper and singer Jelly Roll, who won Best Contemporary Country Album for ‘Beautifully Broken’, delivered one of the night’s most striking moments. Jelly Roll transformed from a troubled past of drugs and jail to a life of faith, music, and public praise for Jesus Christ.

“I believe that music had the power to change my life, and God had the power to change my life,” he said. “And I want to tell y’all right now, Jesus is for everybody. Jesus is not owned by one political party. Jesus is not owned by any music label. Jesus is Jesus, and anybody can have a relationship with him. I love you, Lord.”

Meanwhile, SZA offered words of encouragement amid global uncertainty after joining Kendrick Lamar on stage to accept Record of the Year for ‘Luther’.

“Please don’t fall into despair,” she said. “I know that right now is a scary time. I know the algorithms tell us that it’s so scary and all is lost. There’s been world wars, there’s been plagues, and we have gone on.

“We can go on. We need each other. We need to trust each other and trust ourselves, trust your heart. We’re not governed by the government. We’re governed by God.”

Christian singer-songwriter Israel Houghton also took home an award, winning Best Contemporary Christian Music Album for ‘Coritos vol. 1’ with Israel & New Breed. After thanking God and honouring his wife, Houghton addressed those living in fear in the United States, alluding to recent ICE raids and killings.

“To those who are hiding in the shadows in America, those who are scared, let this music, let the hope that we are a part of a kingdom that cannot be shaken,” he said. “We are citizens of a kingdom that cannot be shaken and that will not end. I encourage you tonight, listen, be nice to the people in your community. Amen.”

BIBLICAL END TIMES SIGNS: EARTHQUAKES IN VARIOUS PLACES

A dramatic geological development is unfolding in southern Italy as reports suggest an 8-kilometer fracture opening beneath Pozzuoli, raising fears that Campi Flegrei may be physically linking with Mount Vesuvius. Scientists are closely monitoring seismic activity, ground deformation, and volcanic unrest in a region home to more than 3.5 million people. If confirmed, this evolving pathway could signal heightened volcanic risk, reshaping how experts understand interconnected magma systems and the potential for large-scale eruptions near one of Europe’s most densely populated volcanic zones.

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For nation will rise against nation, and kingdom against kingdom, and there will be famines and earthquakes in various places. All these are but the beginning of the birth pains.Matthew 24:7-8