On May 2, Dr Michael Brown Ministries launched the first video in a new animated series called “Consider This.” The video was titled “Can You Be Gay and Christian?”. It was promoted through all of the normal US social media and internet channels. First time ever, they paid for advertising on Facebook and YouTube. (Dr Brown currently has roughly 1,300 videos on YouTube).
The intended audience was primarily the conservative Christian community, because of which the ad words used were Faith, Beliefs, Bible, Christian, Christianity, Family, Gay, God, Homosexual, Marriage.
The last thing planned was to advertise on LGBT-related channels on YouTube. But based on the subject matter and the words “gay” and “homosexual,” an ad for the video began appearing on some LGBT channels.
This became apparent when disgruntled viewers began posting comments like, “Horrible Human Being. You’re a moron. I just saw this [expletive] advertisement telling me I’m not gay!” And, “You make me sincerely sick, keep your dumb ads Off my page, go make your money somewhere else hypocrite.” And, “Um can you please get this disgusting advertisement off my youtube videos.”
The video was reaching a whole new audience. Perhaps, God had other plans.
A June 1 headline on LGBTQ nation asked, “Why is YouTube running anti-LGBTQ ads before videos?”
One of the ads in question featured a video from the Alliance Defending Freedom. But the video featured in the article was “Can You Be Gay and Christian?”
The article noted that, “YouTube has come under fire for putting anti-LGBTQ ads on LGBTQ videos.
“Twitter user Jace Aarons tweeted an example. He found an ad from Michael Brown, a conservative radio host, playing before a video from Chase Ross, a transgender YouTuber.” How in the world did the ad end up there?
This prompted Chase (who has 145,000 subscribers) to express his frustration in his own YouTube video. In it, he took YouTube to task for allowing “an anti-LGBT ad, a very homophobic and transphobic company [to] advertise their message, their conversion therapy, their horrible, like, mean messages on my LGBT videos.”
He also mocked YouTube for being “diverse” something like “once a month.” (Obviously, Chase missed the irony of excoriating YouTube for allowing diverse viewpoints, since “diversity” in his book means pro-LGBT only.)
Chase was also mortified that anyone in 2018 could possibly argue that marriage was the union of a man and a woman. “Like we’re still here? Like literally, what year are we in? 1810? 1940? Where are we?”
Dr Brown said, “I’m glad our video is getting the added attention. (May it get far more in the days ahead!). And I’m glad lots of folks are watching it who would not have seen it otherwise. (One woman commented on Hank’s video that watching the two-minute ad has started to convince her that homosexual practice is wrong. I hope she watches the whole video and then studies the Scriptures for herself.)”
Bear in mind it was not Dr Brown’s intent these ads for his video appear on LGBTQ videos, so he fully understands the frustration expressed by these LGBT viewers, since the ads appearing on their channels felt to them like an invasion of their safe space (or worse). That was never his intent, and in future, he commits to do his best to avoid offending anyone unnecessarily.
However, Dr Brown also said, “if the content of the video offends, so be it. We spoke the truth in love, and it is God’s truth that sets us free.”