In October 2021, Facebook (FB) announced what was arguably the largest corporate change in its 20-year history. Mark Zuckerberg and his executive team had decided to go all in on “the metaverse.” So much so that the company decided to change its name to Meta (META) and rebrand entirely.
Here’s what the company’s announcement stated…
The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together – and do things together you couldn’t do in the physical world.
Meta’s timing to focus on “the” metaverse – one it hadn’t created yet – was costly. Meta’s share price collapsed 73% from the time of the announcement through November 2022. The stock then languished there for several months into the new year. It meant that there was no immediate way to monetize this massive multibillion-dollar investment it was making. And the worst part? It diverted its entire corporate focus to its metaverse initiatives at precisely the same time the world of artificial intelligence was absolutely booming with breakthroughs.
It went all in too early on a technology that was not ready to be monetized… and it paid the price. That November (2022), Meta cut its workforce by 11,000 (13%) to reel in costs. By March 2023, it announced more job cuts – another 10,000 positions – and that it would be shifting its focus away from the metaverse and heavily into large language models and generative AI.
Many Thriving Metaverses
What drove Zuckerberg to make the move to Meta? There were already several prominent metaverses thriving with activity, growing exponentially and wildly profitable… and Zuckerberg wanted to be one of them.

Fortnite, a massive multiplayer online social game, is a perfect example. Fortnite has grown into a metaverse with more than 500 million registered players and about 220 million monthly active players.
The Fortnite metaverse has already generated more than $26 billion in revenue through March 2024 and is one of the most popular games in history.
Fortnite has its own currency, V-bucks, and its own developer ecosystem that allows creators to build new games and metaverses within the Fortnite ecosystem. Fortnite is owned by private tech company Epic Games which was last valued at $31.5 billion in 2022.
Equally as impressive as Fortnite, if not more so, is publicly traded Roblox (RBLX) which now has 380 million monthly active users. While Roblox graphics may not be as flashy as Fortnite’s, it is impressive in the scale of its universe with 79.5 million daily active players. And where Roblox excels over Fortnite is in its remarkably vibrant developer community that builds different games and new worlds within the Roblox metaverse. Roblox has about 2.5 million developers working with its metaverse. Those community developers made more than $410 million in the first half of this year alone. The Roblox metaverse is a fully functioning online world with branding, advertising, e-commerce, gaming, and its own currency of course – Robux.
Last week was an exciting week for the company as it had its annual developers conference which gave us a view on the future of metaverse technology… I doubt anyone will be surprised to learn that the future of the Metaverse is all about artificial intelligence and generative AI.
Roblox gives its users and developers the ability to apply generative AI in designing a character for the game using simple text prompts. But this is just scratching the surface of what Roblox will be enabling. The company is leaning into multimodal AI that will enable not just image generation, but animation, work in 3D, software programming, and eventually video generation.
Roblox’s AI-powered metaverse strategy is already working extremely well. The company is now valued at $27 billion and will generate about $4.2 billion in revenue this year and more than $500 million in free cash flow. Compare that to Meta’s Reality Labs division which generated only $1.9 billion in revenue last year at a massive multibillion-dollar loss.
Meta would have been better off acquiring Roblox and its AI-powered metaverse from the start instead of spending at least $46.5 billion starting from scratch. Either way, the employment of generative AI is going to be a boom for gaming and metaverse development that will empower not only companies to accelerate development… but also developers and creators to take part in filling these metaverses with interactions, transactions, commerce, and social interactions.
Is it any wonder that this generation that was taught evolution is true and there is no God would spend their time creating their own world in the metaverse? As there is no meaning or purpose to life on Earth and this world is a mess anyway, we will create our own world where we are in control. Either that or the rising suicide rates for teens indicate they decide to end their lives.
The Bible, God’s Word is a book of prophecy and thankfully God has revealed in detail what will happen in the world before Jesus returns to restore righteousness. What we see happening in the world, particularly with the younger generation is exactly what is prophesied. Also, the nation God established for His purposes, Israel, is the centre of the world’s attention with antisemitism rampant, once again exactly as the Bible prophecies would occur before Jesus second coming to Earth.

