Juan Riesco and his brother, Jose, were heirs to a flourishing family business — Nini’s Deli — in downtown Chicago. But it all came crashing down in early June, when the beloved eatery, owned by their foreign-born parents, found itself in the crosshairs of the increasingly progressive Black Lives Matter movement.
Having since left Chicago in the wake of the restaurant’s forced, permanent closure, Riesco told Faithwire he and his brother are focusing on ministry.
“If they’re gonna protest,” he said, “we’re gonna preach.”
Riesco, whose parents emigrated to the U.S. from Cuba and Mexico, was once lauded by numerous publications as an up-and-coming entrepreneur with a knack for viral branding. He had enjoyed so much success with the deli and his personal business, Chicago Native, that brands like Nike and Adidas launched collaborations with him. But when Riesco refused to wholly endorse the official Black Lives Matter movement, he and his family were made villains on blogs and news outlets, many of which labeled them as “racist” and “homophobic.”
Rather than kowtow to the demands of a movement with which they harbor many disagreements, the Riescos stood firmly by their convictions. In early June, after being asked if they “believe Black Lives Matter,” Riesco published an official statement on the deli’s since-shuttered Instagram account. In it, he wrote he and his family believe “all people were created equal in the image of God.” The lengthy statement continued, “We believe that all black lives matter and we know that only God can bring about justice that is deserved.”
Riesco told Faithwire that, because of the success of Nini’s Deli, which had a five star rating on Yelp, locals were eager to see the restaurant throw its weight behind the Black Lives Matter campaign. Rather than totally embrace the movement, though, Riesco said it was important to use his platform to share his faith.
“I had felt in my spirit that I needed to, yes, take a stand [against] injustice, but also take a stand, most importantly, for Christ,” Riesco explained. “Because my business was so successful, by God’s grace, we had a lot of eyes waiting on us to make a statement about what was happening.”
“We used that platform — all those eyes on us, waiting to make a statement — to say, ‘We believe black lives matter, but we believe that because they’re made in the image of God,” he added.
However, by distancing themselves from the overarching Black Lives Matter movement, as other Christians have done, the Riescos drew the ire of many progressive protesters. After posting a statement to the restaurant’s Instagram handle on June 3, Riesco said “all hell essentially broke loose.
The Christian entrepreneur recalled receiving an onslaught of threats and promises to protest his family’s restaurant as a result of his statement on racial injustice. On Friday, June 5, just two days after the initial post to Instagram, Nini’s Deli shut down permanently as liberal protesters descended on the once-popular eatery.
Tensions only rose when Riesco’s brother Jose began brashly preaching during the raucous protest outside the deli, calling out many of the protesters for their “wicked agenda.” With his at times confrontational style, he talked about how his brother once identified as gay but “Jesus fixed him, straightened him
He also spoke out against the Black Lives Matter campaign’s affiliations with Planned Parenthood, the LGBT movement, and calls to defund the police.
Ultimately, the social pressure proved to be too much: the constant protests, the endless stream of social media posts slandering the restaurant, and the cancelled partnerships with big-name brands resulted in Nini’s Deli having to permanently closed its doors after a decade of business.
The pain of what they’ve lost remains fresh. Through tears, Riesco said he and his family “poured our hearts into loving our community, despite gender, despite sex, despite whatever you want to identify as.”
Nevertheless, even though the family company is gone, the Riesco brothers — both of whom became Christians at the deli — said they are “blessed.”
“I was just sharing with our team yesterday that my circumstances have changed, but my identity in whom I trust hasn’t,” Riesco said, adding he is still in “a position of gratitude toward our God.”
Moving forward, Juan and Jose Riesco plan to dedicate themselves to ministry.