With a powerful win and an even stronger message, Scottie Scheffler and Nike have spotlighted fatherhood as the true measure of greatness in a culture that often overlooks it.

Fatherhood and family — which are often portrayed negatively in popular culture — received a rare moment of glory recently, thanks to Nike’s heartwarming ad celebrating pro golfer Scottie Scheffler’s win at The Open Championship in Northern Ireland.

Posted on X, the ad featured two photos of Scheffler. The first showed the world’s top-ranked golfer playing with his one-year-old son Bennett on the green, with the caption, “You’ve already won.” The second image captured Scheffler mid-swing, paired with the words, “But another major never hurt.”

It would have been great to have God, the creator of families get a mention from Scottie Scheffler as we know he is openly Christian and speaks frequently about his faith. He identifies as a Christian and has stated that his faith is what defines him most, even above his golf career. He actively connects his faith to his golf, stating that he competes to glorify God and that his identity is in Christ, not in his achievements on the golf course, according to Christians in Sport.